VIRAL MARKETING: IAMAMIWHOAMI EDITION

[TheOfficer]

So for the past few weeks, these viral youtube videos have been bumping around the internet and music blogs.

http://www.youtube.com/user/iamamiwhoami

The videos feature some very organic, creepy, graphic, sexual, gorgeous imagery and have been sending people into a frenzy trying to figure out who it is. Among the possible choices have been The Knife, NIN, The Golden Filter, Goldfrapp, Fever Ray and even Christina Aguilera (shes actually become the more popular guess!). Xtina's rep actually denied the rumor yesterday saying it was 100% not her, but people are still not convinced. They reckon her rep wouldn't confirm it was her if it actually was, since her record isn't set to drop for 3 months. There was also some confusion because SONY BMG's german site uploaded an image from the videos as an Xtina promo pic on one of their blogs. I think its since been taken down.

People think its her because on this new album shes collaborating with a lot of artists who have sounds/imagery very in line with these videos. The numbers have been decoded to say things like  I.AM.CH, ITS.ME.C and PRELUDE CH AG.
I'm not convinced but I think it would be bad-fucking-ass and make me even more excited for Aguilera's fourth album: Bionic (I was going to piss myself with glee anyway, but this would just be a whole new level of awesome). I really dig the vibe of the videos, and the snippets of music are really interesting and beautiful. If nothing else, this is a really cool viral marketing strategy that is going to make whoever it is very fucking popular.

Some sneakpeeks:











Who do you guys think it is? 

[Pube Truth]

the imagery doesnt seem to mesh very well with an album titled bionic...but its pretty sick and the music sounds cool.

[Larry Flyntz]

My first thought was Lady Gaga.  The close-up of the eyes in the second video reminds me of her, and she seems like she might be into this kind of weird stuff.

I'm probably way off, though...

[TheOfficer]

I thought Gaga at first too, peoples argument against it is that shes just way too incredibly busy right now to be focusing her attention on this sort of Viral campaign. I 100% agree.

I think if its a pop princess, it's Christina. Shes really the only one with an album that needs promoting. As I said before, though, for every thing that makes it seem like its her, there is some equally compelling opposing point.

I'm just really fucking excited for whoever the hell this is. I DIG IT.

It'd be pretty bad ass if it was some awesome new comer, but I'm not sure if a newcomer would have the financial backing the production for these videos obviously calls for. There is so much up in the air!

[FAGGOT WATCHIN TRON]

The music and the whole nature theme really reminds me of Goldfrapp, but this even seems a little out there for them. As for Christina, I don't really follow her, but this seems WAY edgy compared to even her most edgy stuff. It's just so fringe, I don't see her putting something like this out. Either the music, or the imagery. I mean, she's cool and all, but in a totally different way. I wouldn't put it past Lady Gaga, though, and I get the argument of the whole "super busy schedule" but maybe this is something she's been sitting on? Who knows.

The music is awesome, though, and the imagery was well...it was cool, and pretty disturbing. Can't say why, but the whole tree licking thing really bugged me out a bit. But I still loved it. Can't wait to see more/find out who is behind this!

[TheOfficer]

The reason people started thinking it was her in the first place was because of the people she enlisted to collaborate on and produce her new album:

Linda Perry, Goldfrapp, Ladytron, Sia, M.I.A., Le Tigre, Santigold, Diplo

...to name a few. Its making people sort of wonder what shes capable of after hanging around with those geniuses.

Part of me wants it to be her so fucking badly. But I'm also sort of hoping its something completely different. I know I'll love the fuck out of her album no matter what, but a newcomer to love would be like christmas!

the imagery doesnt seem to mesh very well with an album titled bionic...but its pretty sick and the music sounds cool.

I agree completely! Interesting fact, however, was that until 2-3 weeks ago the album was entitled "Light and Darkness". I don't know, I don't know.

I'm more curious if theres more artists out there you guys think it could possibly be?