FAGGOT WATCHIN TRON
Cosmic Buttress
Posts: 2014
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« Reply #1 on: April 24, 2008, 09:52:25 AM » |
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This article made me smile. I'll admit, I hadn't been to Hillary's website before reading this, but I checked it out just to see what it was like. I love that she opens up begging for money, and even once you bypass that and get to the actual site, its still the largest table on the site. I think both sites really do embody their respective candidates perfectly - Hillary's site is very old school, straight foward, cut and dry internet. Nothing fancy, no frills, I guess a little easier to navigate than Obama's (if you're older and don't like graphics). Very PC, in both the "personal computer" and "politically correct" sense. Obama's, on the other hand, is subtle, soothing, quietly uplifting. The newest intro page is simply a picture of him and his family (looking totally adorable, god I love him and his wife and kids) with an option to "join" underneath the picture. No asking for money or anything like that, and even the fields to enter your name and email address are small and understated. The layouts of the two sites are very similiar, with headers leading you to various pages dedicated to their stand on the issues, background information about the candidates, so forth and so on, and sidebars leading to pages where you can donate, sign up to volunteer, etc. The difference is all in the choice of graphics - Obama uses softer blues and whites, rounded icons and graphics, and all set to give you a sense of peace and inspiration. Personally, I love it, and I think it works perfectly, and suits him and his campaign perfectly. It is definitely more "trendy" than Hillary's website, but I wouldn't call it "trendy" by definition. I think "integrated" would be a better word, and I like that they describe it as "seemless" in the article. I think that fits it very well. Anyway, I think more than anything it shows that Obama knows how to reach out to all different voter demographics (or at least knows how to hire people who do) and is smart enough to recogonize that the Myspace/Facebook generation is a group worth reaching out to, and that doing do so doesn't mean alienating the older demographics. People of all ages and internet-fluency could use and enjoy his website.
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